How We Helped A FinTech Challenger Increase Traffic By +107.6% In 16 Months

Our client is a fast-growing fintech company that’s revolutionizing the landscape and shaking up the industry.

As a relative newcomer, they were ready to take on the giants and grab a bigger piece of the market—and to do so, they needed to generate more leads from search.

But competing in financial services SEO is notoriously tough, especially when you’re up against some of the biggest names in banking.

Here’s how we helped them increase their site-wide traffic by 107.6% and boost traffic value by over $1.6 million by securing 2,000+ high-authority backlinks in just 15 months.

💡 Our Strategy

Here’s what we did:

✅ We secured links for money terms (keywords with high search intent where users were ready to make financial decisions).

✅ We focused on growing our client’s authority by earning links for personal finance queries that would position them as a trusted resource.

✅ To compete with the giants of the industry, we targeted high-DR sites in the finance and tech sectors.

🤝 Building trust with Google

Google designates industries such as finance, and health and safety as Your Money or Your Life (YMYL).

For these topics, Google demands that websites meet more rigorous standards for Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT).

This meant our strategy had to do more than just build links—it had to build deep trust with Google.

We did this by building links from:

✔️ Content written by industry experts

✔️ Articles that linked to expert authors’ online profiles

✔️ High-authority sites in the personal finance industry

⛰️ The challenges

Competing in the financial services space is no walk in the park, especially when you’re up against high-DR heavyweights:

• American Express (DR 91)
• Wells Fargo (DR 89)
• Chase (DR 87)
• Fidelity (DR 86)
• Morgan Stanley (DR 85)

These established brands have built up authority over decades, so our challenge was to build strong, relevant backlinks that would help our client compete.

⭐ Our solution

To compete with the industry’s biggest names, we focused on two key tactics:

✅ Money terms via roundups: We secured links from top-tier roundup articles—think “Best Personal Loans” or “Top Financial Tools”—to target users who were ready to convert.

Several of these were from websites with a DR of 90 or more:

✅ Personal finance articles: We built backlinks from authoritative articles on personal finance topics to grow brand authority, increase awareness, and boost rankings for long-tail queries.

🚀 The Results

Our strategy helped our client break through, grab attention, and see some incredible results:

✅ Their DR increased from 79 to 81, which makes it easier for them to rank for relevant key terms.

✅ We built 2,000 backlinks, helping our client reach 15,000 backlinks by June 2023 (today they have over 22,000!):

Some of the high-authority sites where we placed links included:

• Hubspot (DR 93)
• Business Insider (DR 92)
• Huffington Post (DR 92)
• USA Today (DR 92)
• Opencart (DR 92)

✅ We helped them rank for 420 keywords, including top-3 positions for 42 highly competitive keywords.

✅ Achieved first-page rankings for high-traffic informational queries like:

• S&P 500 annual returns last 20 years

• Average salary USA

• What are some of the things you should look for when selecting the right bank?

• What are some long-term consequences of not learning to save while you’re young?

• Cost of living in Colorado

• Monthly food budget for 1

✅ More importantly, our client is ranking number one for super-competitive, very high-traffic terms like:

• Loans (KD 94)
• Wealth management account (KD 90)
• Same-day personal loans (KD 77)
• Small personal loans online (KD 74)
• Personal loans (KD 73)

✅ +78% overall traffic increase.

✅ +140% increase in monthly traffic, which translates into over a million new visitors every month.

Generating this traffic via Google ads would have cost our client $5,543,604.

🔥 Ready to Outrank Industry Giants?

Breaking into highly competitive spaces might seem daunting, but with the right strategy, you can go toe-to-toe with the biggest names in your industry.

We helped our client build thousands of backlinks, secure top rankings, and generate millions in traffic value—and we can do the same for you.